The Ikea Kreativ experience, which is available within the company8217;s iPhone app and on the web, enables users to drag and drop new furnishings in to the room.
8220;Customers can ‘erase’ existing furniture from the scene, position new IKEA furnishings, rapidly swap through alternatives, and fully design the room,8221; the company says in a press release today.
It works by users taking a series of photos, and then rotating the phone around the room, enabling the Ikea app to create a wide-angled 3D interactive replica of the space you8217;re refitting.
8220;Customers can easily browse the IKEA catalogue and try out products in lifelike spatial settings – quickly swapping, moving, rotating, stacking, and hanging IKEA products to select the perfect product option,8221; the company says.
Early impressions are that the app is useful, although not perfect. It8217;s only live in the United States for now, but Ikea says it will launch in other countries and for Android users in the next few months.
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