When asked about what an AR headset needs to succeed in the consumer market, the executive talked about how Apple has an active interest in augmented reality technology, and at the end, he even told viewers to 8220;stay tuned and you will see what we have to offer8221;. It8217;s worth watching the entire clip on Twitter 8211; which was spotted by 9to5Mac 8211; to see how the interviewer asks the question and to watch Cook8217;s rather coy response yourself.
In this @ChinaDailyUSA interview, @tim_cook was asked about AR and VR headsets8230;watch his response8230; Reality is coming@mingchikuo @Scobleizer @CharlieFink @SkarredGhost @CapStark7 pic.twitter.com/tJz5j9dBVB
One can8217;t help but wonder if Cook is hinting that Apple is developing an AR headset. Keep in mind the company has been rumoured to be developing some sort of headset, whether it8217;s AR or AR/VR, for at least five years. Both Cook and the interviewer likely know about the reports.
Apple8217;s CEO has spoken about AR several times over the past few years, even saying it is 8220;a critically important part of Apple’s future8221;. The most recent reports indicate Apple8217;s work on a first-generation headset is almost complete. It has reportedly begun developing an operating system, too, called Reality OS.