For some odd reason, WarnerMedia thought it needed to offer three HBO streaming services 8211; HBO Go, HBO Now, and HBO Max 8211; though it finally must be realising this is confusing for consumers, as it8217;s now confirming to multiple media outlets that it plans to consolidate services.
HBO Go, a service that allows cable subscribers to stream HBO8217;s entire catalogue on-demand free of charge, will be discontinued 31 July. HBO Now, a separate streaming service that doesn8217;t require cable but still offers full access to HBO for $15 a month, will be rebranded as simply HBO.
As for HBO Max, the newest streaming service to offer cord-cutters the entire HBO library as well as additional content from WarnerMedia brands, it will, of course, continue to exist. You can subscribe to HBO Max directly for $15.
Keep in mind WarnerMedia still hasn’t brought HBO Max to Roku or Amazon streaming devices. On those platforms, the HBO Now app will become simply HBO. It8217;ll cost cord-cutters $15 and doesn8217;t have the full HBO Max library. This branding change will happen this summer.
So, Roku and Amazon users are getting the HBO app with just HBO content. It8217;ll work with cable subscriptions or can be bought for a monthly fee. Everyone else can subscribe to HBO Max for a monthly fee to watch HBO content and an expanded catalogue from other WarnerMedia brands.