Don8217;t get me wrong, the new Fire HD 8 Plus is a good device. We gave it four stars and that means it bags a recommended badge. A lot of why it8217;s good though is because it8217;s just so cheap – at £89 for the regular model and £109 for the better Plus model they8217;re impulse buys for lots of people.
But all I could think about while testing it was what if this cost £199 or slightly more? What it if didn8217;t have a pretty rubbish display or feel laggy coming off an iPad? All these things would make it a tablet that I would want to keep in my bag all the time, not a quick fix.
Now, I know – there are lots of far more expensive Android tablets I could choose instead. But I am one of the few who actually appreciates how deep the Amazon integration runs through the Fire line. It makes it a unique proposition not offered by anything else and it is very well designed.
I like the homescreen that8217;s devoted to my content – be it Kindle books, Prime videos or Audible audiobooks. I like that as soon as I turn the device on I can continue reading, or watching another episode of Masterchef Australia without faffing about with apps. I even like how it suggests new stuff to read or watch all the time. It just works well an does exactly what I want a small, media-focused tablet to do. It also avoids the traps of most Android tablets, which often feel like nothing more than blown-up phones without a reason to exist.
The issue is, I want it to do these things better – and I wouldn8217;t mind paying more for the pleasure. Amazon makes and produces a lot of 4K HDR content and then it8217;s wasted on the Fire HD 88217;s display. Remember, the panel here is barely over 720p and certainly not OLED or compatible with HDR or Dolby Vision – both of which are common on phones.
It8217;s not like Amazon hasn8217;t made small tablets with great displays before, just look at Kindle Fire HDX from 2013. This had a really lovely screen. Amazon also makes a 8216;high-end8217; no compromise Kindle in the Kindle Oasis. Finally there8217;s the FHD Fire 10, however larger Android tablets still feel they8217;ve never found a reason for being and the bigger display just makes phone apps feel even more stretched.
Now, I know a lot of my desire for this kind of product is tied to my use of Amazon8217;s wide ecosystem. I get free books every month through my Prime subscription and I have been listening to audiobooks via Audible for countless years. And yes, it8217;s still very annoying Fire tablets don8217;t have access to the Google Play Store.
I8217;m not asking for a Fire tablet that takes on the iPad Pro, or even the iPad Air and Samsung Galaxy Tab S6 Lite. It doesn8217;t need a keyboard folio, a pen for designers or even a camera. All I want is a good display – is that too much to ask?
The post Fast Charge: Amazon missed its chance to beat the iPad with the Fire HD 8 Plus appeared first on Trusted Reviews.
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