Google is reportedly taking another leaf out of Apple8217;s playbook by developing its own processors – based upon Samsung designs – for use in Pixel smartphones.
The report says the chip is code-named Whitechapel and has been built in collaboration with Samsung. The Korean firm not only does a lot of the heavy lifting on Apple8217;s A-Series chips, it also makes its own Exynos processors for Galaxy phone releases in some territories.
The report says Whitechapel will be an 8-core ARM processor fine tuned for Google8217;s machine learning tech, with a 8220;portion of its silicon will also be dedicated to improving the performance and 8220;always-on8221; capabilities of Google Assistant.8221;
Sources say Google recently received working prototypes, but they won8217;t be ready in time for the Pixel 5, out this October. Axios sources say that Google also plans to use 8220;subsequent versions8221; of the 5-nanometer chips in Chromebooks after their inclusion within the Pixel phones.
The development comes after a number of significant hires Google made from the likes of Apple and Intel as it steadily built a semiconductor team, according to the report.
If the report proves accurate, and Google fits its 2021 Pixel phones (likely the Pixel 5a and Pixel 6 handsets) with this new home-grown processor, it would deal a serious blow to the current market leader Qualcomm.
Until now Google has utilised the Snapdragon SoCs for its smartphones, as do most of the major Android manufacturers. However, a shift to a more bespoke silicon design could spell danger for the US-based chipmaker – not to mention offer a serious boost for Samsung in the chipmaking realm.