And now another source claims that they8217;ve been given direct confirmation of the project. Writing on Twitter, NBC News reporter Dylan Byers claimed that YouTube8217;s CEO confirmed the upcoming feature in a soon-to-be-released podcast.
But the greater threat to TikTok might be the sheer number of people who are already on YouTube. The video platform has 2 billion active users versus TikTok8217;s 800 million. As the new feature would be a simple addition to the already-popular app, YouTube could have a bit of a head-start when it comes to the numbers.
It8217;s unsurprising that big tech companies are trying to replicate the TikTok format. Even if the TikTok8217;s user base isn8217;t quite as large as YouTube8217;s, it8217;s still hugely popular and rapidly growing, too.
The app regularly tops the download charts on Google Play and the App Store. And according to mobile analytics company SensorTower, the app was downloaded 104.7 million times in January 2020, which a 46% increase from January 2019.
It8217;s also not the first time that a big tech company has tried to sneakily copy the TikTok format. Back in November, a new 8216;Reels8216; function appeared on Instagram in Brazil, which allowed users to mix audio and video together.
Original source: https://www.trustedreviews.com/news/youtube-shorts-could-be-the-latest-attempt-to-ape-tiktok-4021152?utm_source=keystone&utm_medium=keystone_core_reviews_rss&utm_campaign=trusted+reviews