The leading mind behind the look of Apple products is leaving the company. However, the legendary Jony Ive brought us far more than sleek, new products. He treated us to some classic turns of phrase too.
Though he rarely took the stage at Apple events, so often his performances in announcement videos gave people plenty to talk about.
Ive – who hails from Chingford in London – has a strikingly soothing voice. A voice that, along with his accent and mind-bending verbiage, continues to enthrall Apple fans and journalists alike.
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From his infamous delivery of the word “Aluminium” – which Americans particularly found hilarious – to using phrases like “dramatic distinction techniques”, Jony has rarely disappointed. Here are some more of our favourite Ive quotes (we advise you attempt to read them in his luxurious voice):
“A computer absolutely can be sexy… yeah, it can.”
“There’s not a detail there that doesn’t need to be there. There are no visual interruptions [or] distractions, there’s just no other noise. Everything is about the display and therefore everything is about your content.”
“The iPad – on one hand – is clearly way bigger than just a new product, this is a new category. But yet millions and millions of people are going to be instantly familiar with it. In many ways, this defines our vision, our sense of what’s next.”
To round off, two words we think adequately describe Ive, his time at Apple and the design language he’s imprinted on products for years to come: “Remarkably sophisticated”.
Original source: https://www.trustedreviews.com/news/sophisticated-intuitive-imperceptible-and-instantaneous-here-are-the-glorious-ways-jony-ive-has-described-apple-products-3888655?utm_source=keystone&utm_medium=keystone_core_reviews_rss&utm_campaign=trusted+reviews