The Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza will be the latest to install Dolby Cinema experiences. They join the first two UK Dolby Cinemas in the UK, at London Leicester Square and Leeds Thorpe Park.
To be classified a Dolby Cinema, a screen is fitted with Dolby Vision and Dolby Atmos technology for pictures and sound respectively.
The Odeon Leicester Square, for example, utilises a 4K laser projector for pristine images, while the Leeds Thorpe Park Odeon sports a 15 x 6-metre curved, wall-to-wall screen.
As well as the new technology, the Odeon Trafford Centre will be fitted with 160 Luxe reclining chairs. While the Birmingham site is already a Luxe cinema, so has 235 reclining seats already installed.
8220;We8217;re thrilled that our guests in two of our most popular cinemas will be able to enjoy the full magic of Luxe recliners and the Dolby Cinema experience,8221; said the managing director of Odeon, Carol Welch.