At the dawn of the iPhone era, cinema legend David Lynch famously declared 8220;it8217;s such a sadness that you think you8217;ve seen a film on your f***ing telephone.8221; However, a lot has changed in the decade.
For a start, mobile displays are larger than ever, with many flagships offering QHD resolution, unprecedented brightness and the high dynamic range (HRD) colours. Viewing habits have also changed, with many of us preferring the convenience of personal viewing rather than out camping in front of the TV.
So it makes perfect sense that streaming giant Netflix is testing a new tariff designed for those who only wish to watch on their smartphone or tablet.
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There is a drawback though. Those signing up for the plan will only be able to watch content in standard definition, rather than enjoy content at the higher quality. Given the differences in quality are far less discernible on smaller displays than they may be on television sets, this may be a compromise some mobile-centric viewers are willing to make.
The idea behind the move seems to be to boost Netflix membership in global territories where it may not be as ubiquitous. Earlier this week we brought word of Netflix8217;s bid to boost uptake in India, which could also involve lower prices.
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