In a strongly-worded blog post titled ‘Free isn’t Cheap Enough’ (via RoadToVR), the Oculus co-founder wrote that while lowering prices can help boost sales of headsets and consoles, there are much bigger things holding VR back than price.
“I want to take this a step further and make a bold claim: No existing or imminent VR hardware is good enough to go truly mainstream, even at a price of $0.00. You could give a Rift+PC to every single person in the developed world for free, and the vast majority would cease to use it in a matter of weeks or months.”
Luckey believes that “quality of experience” is the main issue, and that huge improvements need to be made in order to keep people outside of the core demographic of “hardcore gamers and technology enthusiasts” engaged.
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“We can minimize and perhaps eliminate those cycles with better hardware, broader content, and a deep understanding of how to best interface with a human perceptual system that varies significantly across age, gender, and race,” the blog post reads.
“Every dollar that goes into making those things better now will pay huge dividends down the road, especially when compared with forced marketing to segments of the world that are not yet ready to embrace VR.”
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