The legislation is set to come into force in December, after which point EU countries will have 20 months to apply them. 30% is a minimum for the amount of local content available, with countries free to go as high as 40%.
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As well as choosing an exact percentage, individual countries will have a degree of freedom in how streaming services contribute to national film-making industries. Streaming services may be required to spend money on original productions or contribute to national film-making funds (such as the UK8217;s BFI Film Fund), or they may simply acquire locally produced content for distribution.
Viola notes that Netflix is already close to hitting the 30% quota, which matches with what the company has already been saying about investing in locally produced content to drive up subscriber numbers.
In the last couple of years we8217;ve already seen Netflix put out shows such as the German-language 8216;Dark8217;, Spanish 8216;Money Heist8217;, and French 8216;The Chalet8217; in an attempt to entice more subscribers from their respective countries.
As such, the implications of the new rules might not be quite as obvious in larger European nations. However, we8217;ll be interested to see what effect it has in smaller countries where domestic content might be harder to find.
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