Note that you can only order Translucent Blue and Ceramic Black from HTC.com. If you8217;re an HTC Club member, you can get 10% off. HTC says that Flame Red and further retail availability will be confirmed in due course.
It will be interesting to see how HTC can compete at the £699 price point. We8217;ve recently seen the Honor 10 and OnePlus 6 launch 8211; both with mostly flagship-level specs in the £400-£500 mark.
Because it can8217;t compete with Apple or Samsung at the high end, we feel HTC needs to hit that sweet spot. Yesterday we had a leak of the specs and price, too 8211; a test area of HTC’s website briefly posted specs, prices and pictures of the phone citing the price as 5,888 yuan 8211; that works out at nearly £700, so we had been thinking that the UK HTC U12+ price would be £699.
The USD coversion of that yuan price is $925. It won8217;t cost that much stateside because that would put it too near to the super-expensive iPhone X at $999 8211; it looks like it will be $799 instead.