Instagram is now allowing users and content creators to upload videos up to one hour in length The new IGTV service will be available within the next few weeks on iOS and Android , via the main app and a new standalone application housing the new content .
Instagram ’ s answer to YouTube , will shoot videos in the vertical alignment and can be viewed in full screen , just like the current Instagram Stories . Until now Instagram videos have been limited to one minute , so the change is a significant one for viewers and creators alike .
Almost anyone can create IGTV videos , but the feature will be withheld from new and smaller accounts . However , it ’ s designed mostly to enable higher - profile Instagram users further room to express themselves as they would on YouTube .
In the main app the feature will appear via a TV - shaped button above the stories , while launching the IGTV app will see videos begin playing immediately .
In a post on the Instagram blog , founder and CEO Kevin Systrom explained there ’ ll be a series of channels , easy access to people you follow , recommendations and more .
Just like turning on the TV , IGTV starts playing as soon as you open the app ,” he writes .
You don ’ t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests . You can swipe up to discover more — switch between “ For You ,” “ Following ,” “ Popular ” and “ Continue Watching .” You can also like , comment and send videos to friends in Direct . “
The Facebook - owned company also marked the occasion by announcing it has over one billion users .
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